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PR Case Sharing: CUHK Faculty of Social Science Research Release Series – Department of Psychology Research Release
A Groundbreaking Study Identifies High-Risk Individuals Leading to a 3-Year Free Dementia Risk Assessment Research Programme to Promote Early Detection As Hong Kong’s population ages, dementia has emerged as one of the most serious health issues facing older adults and their families. Prof. CHAN Sui-Yin Agnes, Chairperson and Professor of the Department of Psychology, Faculty of Social Science, Director of the Research Centre for Neuropsychological Well-Being at The Chinese

Prologue Editorial
Apr 144 min read


Event Management Case Sharing: AIM Conference Series – AI For Business: Empowering Hong Kong’s Next Wave of Growth
As Hong Kong accelerates its digital transformation, effectively aligning policy vision, industry innovation, and business momentum has become a key topic of public interest. Harnessing artificial intelligence (AI) to boost productivity, drive business growth, optimize marketing, and scale operations is now a cornerstone for boosting long-term competitiveness and resilience. The officiating guest Prof Dong Sun, JP, Secretary for Innovation, Technology and Industry (6 th left)

Prologue Editorial
Mar 253 min read


Judging & Awards Event Management Case Sharing: The 10th Media Convergence Awards cum AIM Annual Dinner
With the trust and support of the Hong Kong Association of Interactive Marketing (AIM), Prologue team has proudly organized the Media Convergence Awards Ceremony and Annual Dinner for three consecutive years, joining hands with the Association to celebrate the Awards’ remarkable tenth anniversary milestone. Prologue’s responsibilities span across theme development, event key visual design, professional judging coordination, public voting, guest registration and RSVP manageme

Prologue Editorial
Feb 106 min read


Media Relations Case Sharing: “Bus A” Returns to the AIA Carnival as Hong Kong's First Sensory-Inclusive Bus
For many visitors, carnival is an event filled with enthusiastic crowds, thrilling rides, dazzling light effects, and pounding beats. But for the neurodiverse community, the same environment can easily trigger sensory overload. This year, Q Plus A Art Foundation (Q+A), an inclusive arts group, has further equipped “Bus A” into a sensory haven, returning to the AIA Carnival with acclaim, creating a safe space for “noise reduction, regulation, and restart” for the neurodiverse

Prologue Editorial
Jan 263 min read


Event & PR Campaign Case Sharing: Jockey Club Carer Space Project Symposium
In light of Hong Kong’s ageing population, providing community-based support for carers to enable older adults to age in place is becoming an increasingly pressing challenge. To address the needs of carers and older adults, The Hong Kong Jockey Club Charities Trust initiated and funded the “Jockey Club Carer Space Project” (the Project) in 2023. Eighteen carer centres and service points have been established across Hong Kong, providing services to over 11,000 carers and older

Prologue Editorial
Jan 125 min read


Media Pitching Case Sharing: HK Inter-School Choral Festival 2025 Virtual Choir
Partnered with Mind HK and ELIAS, infusing positive energy with music and caring students’ mental health In recent years, the emotional and mental health of school children has drawn increasing public concern, and many students inevitably face new environments and pressures as the school year begins. The Hong Kong Inter-School Choral Festival (HKICF), organised by The Hong Kong Virtuoso Chorus (HKVC), invited Mind HK to be the partner for the Virtual Choir Project and Every L

Prologue Editorial
Dec 8, 20253 min read


Advocacy & Media Pitching Case Sharing: ADHD Awareness Week 2025
Now in its sixth edition, ADHD Awareness Week 2025 highlighted the connection between ADHD and mental health. Through a series of free online and physical seminars, and citywide lightbox and escalator advertisements across the MTR network, the campaign successfully engaged the public. A two-day education fun day was held at Fortune Metropolis in Hung Hom for the first time, featuring free adult ADHD screening along with a variety of interactive activities and seminars. The ev

Prologue Editorial
Nov 25, 20254 min read


Case Study: Event Coordination for Jockey Club Community eHealth Care Project Finale and Fun Day
With Hong Kong’ s population ageing, the need for effective health management among older people continues to grow. The Jockey Club Community eHealth Care Project (“the Project”) was initiated and funded by The Hong Kong Jockey Club Charities Trust and in partnership with The Chinese University of Hong Kong (“CUHK”) and 45 NGOs in 2016. With elderly centres as the first point of contact, the Project utilised digital technology to support the elderly in managing chronic diseas

Prologue Editorial
Nov 23, 20253 min read


Press Conference Case Sharing: Study on Global Consumer Medical Devices Regulation and Policy Recommendations
With the holidays around the corner, many citizens would choose to wear cosmetic contact lenses sourced from unregulated channels, which could easily cause serious eye damage and may even require surgery. The Policy Address proposes that the Government will establish the Hong Kong Centre for Medical Products Regulation in 2026 and put forward legislative proposals for the regulation of medical devices, with a view to positioning Hong Kong as an internationally recognized auth

Prologue Editorial
Nov 21, 20254 min read


HealthTech Corporate PR Case Sharing: “AI-driven Preventive Healthcare Launch Event”
“Prevention is better than cure” is a common saying that reflects the concept of “preventive healthcare,” which advocates for citizens to proactively manage their health in daily life to reduce the future financial burden of treating illness. As integrating AI into healthcare becomes an inevitable trend, Cyberport, eHealth Consortium, and innovative health technology company LIVE4WELL jointly organized the “AI-driven Preventive Healthcare Launch Event” in October 2025 and inv

Prologue Editorial
Nov 12, 20254 min read


PR Case Sharing: CUHK Faculty of Social Science Research Release Series – Gender Studies Programme and Department of Psychology Research Release
A Local Study Across 7 Years Significant Connections Between Childhood Gender-Typed Play Experiences & Future STEM Performance and Career Choices The Hong Kong Committee for UNICEF has consistently advocated that children should have at least one hour of “free play” daily, as play not only contributes to their overall physical and mental development, but is also one of the three key elements of early childhood development. Under the CUHK Faculty of Social Science (FSSC) resea

Prologue Editorial
Nov 6, 20254 min read


Judging & Awards Event Management Case Sharing: Hong Kong Most Influential Brand Awards (MIB Awards) 2025
Organized by the Hong Kong Association of Interactive Marketing (AIM) and fully managed by team Prologue, the inaugural “Hong Kong Most Influential Brand Awards 2025” (the “MIB Awards”) was successfully held on 27 October 2025. More than 20 leading brands from different sectors gathered at the event, showcasing their exceptional strengths in market impact, innovative ventures, and consumer engagement. The MIB Awards focus on “brand reputation” and “market influence,” setting

Prologue Editorial
Nov 3, 20254 min read


Press Conference Case Sharing: Lung Cancer Screening Survey, Cost-Effectiveness Study, and Policy Recommendations
The latest Policy Address proposes strengthening cancer screening technologies and commissioning local universities to explore the use of AI-aided lung cancer screening to consolidate Hong Kong’s leading position in cancer research, prevention and control. The Secretary for Health also highlighted the recent rise in lung cancer among non-smokers and women, noting that lung cancer screening will focus on high-risk groups to ensure rational use of medical resources. Team Prolog

Prologue Editorial
Oct 28, 20253 min read


Save The Children Hong Kong - Generation Hope 2025
In recent weeks, relentless black rainstorms and extreme weather have once again reminded us that natural disasters are no longer distant...

Prologue Editorial
Aug 26, 20252 min read


Finance Mega Event PR Case Sharing: “Wealth Management Expo 2025”
The “Wealth Management Expo 2025”, powered by Bank of China (Hong Kong) (“BOCHK”) and organised by Television Broadcast Limited (“TVB”)...

Prologue Editorial
Aug 20, 20255 min read


Press Conference Case Sharing: CUHK Faculty of Social Science Research Release Series – Department of Economics Research Release
Following the resumption of travel after the pandemic, it has become increasingly common for Hong Kong residents to travel and spend in...

Prologue Editorial
Jul 30, 20255 min read


PR Campaign Case Sharing: “Jockey Club Collaborative Project for Inclusive Employment” Kick-off Ceremony and Market Fair 2025
The “Jockey Club Collaborative Project for Inclusive Employment”, funded by The Hong Kong Jockey Club Charities Trust, was officially launched with a kick-off ceremony at D·PARK in Tsuen Wan on 2 May 2025. The event aimed to deepen public understanding of inclusive employment and brought together representatives from the government, business sector, community, and academia, fostering meaningful dialogue and exchange.

Prologue Editorial
Jul 25, 20253 min read


Event Management Case Sharing: 【Hong Kong AI Governance Conference】Shaping the Future of Responsible GenAI in Hong Kong
Team Prologue was delighted to coordinate the【Hong Kong AI Governance Conference - Shaping the Future of Responsible GenAI in HK】for Hong Kong Association of Interactive Marketing (AIM). Professor Sun Dong, JP, Secretary for Innovation, Technology and Industry, was the officiating guest. Ir Tony Wong, JP, Commissioner for Digital Policy (DPO), and Ms Ada Chung, Privacy Commissioner for Personal Data (PCPD), delivered keynote presentations.

Prologue Editorial
Jul 15, 20253 min read


Press Conference Case Sharing: “Life Sciences Talent Survey” 2024/25 results
Launch of the new Biotech Talent platform to support industry-specific job matching and retain local talent In recent years, the Hong...

Prologue Editorial
Jul 15, 20253 min read


Event & PR Support for a Hybrid Forum Connecting Hong Kong & Swiss Life Sciences Experts: Entrepreneurship Conference
Hong Kong Life Sciences Society (HKLSS) and Swiss Biotech Association co-organized the Life Sciences Entrepreneurship Conference:...

Prologue Editorial
Jun 18, 20252 min read
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