HealthTech Corporate PR Case Sharing: “AI-driven Preventive Healthcare Launch Event”

“Prevention is better than cure” is a common saying that reflects the concept of “preventive healthcare,” which advocates for citizens to proactively manage their health in daily life to reduce the future financial burden of treating illness. As integrating AI into healthcare becomes an inevitable trend, Cyberport, eHealth Consortium, and innovative health technology company LIVE4WELL jointly organized the “AI-driven Preventive Healthcare Launch Event” in October 2025 and invited prominent experts to share their insights. A survey report by Deloitte titled “Hong Kong People’s Awareness, Behavioral Patterns, and Support Expectations for ‘Preventive Healthcare’” was also shared at the event.

The event was officiated by Hon. Mr. Duncan CHIU, HKSAR Legislative Council Member (Technology & Innovation) and Ms. Joyce CHEUNG, JP, Assistant Head, Chief Executive's Policy Unit, along with three co-organizers.

Team Prologue is honoured to serve as the official PR agency for the event. We were responsible for planning and executing media campaign, which included media invitation, on-site reception and media tours, preparing and blasting press releases, and arranging feature interviews for event organizers and representatives. The event generated diverse coverage including CAPTIAL, Oriental Daily, Sing Tao Daily, The Standard, AM730, and Tasty Money.

Cyberport, eHealth Consortium, and innovative health technology company LIVE4WELL jointly organized the “AI-driven Preventive Healthcare Launch Event” on 28 October 2025. Group photo with the guests of honors.

“Artificial intelligence is transforming how we approach healthcare, using data-driven insights and personalized solutions to empower people to proactively manage their well-being in daily life. This also aligns with the paradigm shift of Hong Kong’s Public Primary Healthcare policy from Treatment to Prevention and the establishment of District Health Centers, reinforcing the importance of early intervention and community-based support.” —— Ir. Eric CHAN, Chief Public Mission Officer of Cyberport

Ir. Eric CHAN, Chief Public Mission Officer of Cyberport, delivered a speech.

“The Hong Kong Government has expressed its hope to develop Hong Kong into a health and medical innovation hub. With the rapid technological advancement in innovative therapies and electronic health records, now is the optimal time for integrating medical expertise with technology. The concept of self-health management is becoming increasingly prevalent, with more citizens showing greater interest in managing and utilizing their own health data.” —— Dr. Charleston SIN, President, eHealth Consortium

Dr. Charleston SIN, President, eHealth Consortium delivered a speech.

“LIVE4WELL empowers the public to practice the concept of ‘preventive healthcare’, marking a milestone of ‘Wellness 3.0’. We firmly believe that prevention is better than cure, and that preventive healthcare is an irreversible future trend. Therefore, we have transcended traditional passive medical models by integrating AI technologies with health management, transforming vast health data into personalized solutions.” —— Ms. Miranda WONG, Co-founder, LIVE4WELL

Ms. Miranda WONG, Co-founder, LIVE4WELL, introduced their AI wellness concept on the event day.

Speaking on AI-driven preventive healthcare, Prof. Hong FUNG, JP, Professor of Practice, Jockey Club School of Public Health & Primary Care, CUHK, discussed AI’s potential significant contributions to the healthcare system. Currently, there are over 1,200 medical devices embedded with AI software have been cleared by FDA and AI based clinical decision support tools are widely available. He noted that AI could support personalized risk assessment and early disease detection, as well as help citizens to continuously monitor their health, thereby enhancing the management of chronic diseases and even providing support for mental health.

Dr. Gary LAU, Director of HKU Stroke, Clinical Associate Professor, HKU Med, focused on the theme of stroke prevention and rehabilitation in the era of AI. He explained how the development of AI can transform stroke treatment from reactive to proactive, enabling patients to continuously monitor their health and develop personalized medical plans. This approach helped the public to detect health risks early and take appropriate preventive healthcare measures.

Additionally, Deloitte released the survey report titled “Hong Kong People’s Awareness, Behavioral Patterns, and Support Expectations for ‘Preventive Healthcare’”. In October 2025, Deloitte conducted a survey with a sample of 1,004 Hong Kong residents. The survey found that 77% believed that technology will play a greater role in wellness in the future. When asked about their interest in specific products, the top three were personalized nutrition plans (42%), AI fitness coaching (41%), and mental health technology (37%). These findings reflected respondents’ general anticipation toward personalized health management platforms and AI technology applications.

Expert panels alongside AI healthcare screening experience zone

The event also featured an experience zone which offered hands-on experience with AI health technology, participants could explore how Wellness AI was integrated into everyday life to support the goal of preventive healthcare. Experiences included:

• “30-second AI retinal imaging”, which instantly identified up to 55 health risk factors through retinal imaging, including early signs of diabetes and cardiovascular diseases.

• “Body Composition Analysis”, which precisely measured 17 body indicators including visceral fat, muscle distribution, and metabolic age

• “3D postural scanning”, which completed a 360-degree full-body scanning in 1 minute, identifying 15 types of posture problems, including pelvic anteversion

• “AI Fitness Test”, which used AI motion capture technology for real-time analysis to comprehensively score participants’ fitness performance

Participants were able to comprehensively experience AI-driven healthcare, practicing the concept of “self-health management.”

The event featured several AI health devices.

媒體報道精選：  

• CAPITAL - 港力推創科發展 打造人工智能產業鏈 [Print]

• am730 - 預防勝於治療 AI驅動「治未病」 調查揭港人需個人化方案 用AI協助健康管理 [Print]

• 星島日報 - AI賦能健康管理 治未病成新趨勢 眼底照相即可測55種健康風險 [Print]

• The Standard - LIVE4WELL: AI Empowers Preventive Healthcare [Link]

• 東方日報 - 60%港人為健康月使逾500元　惟44%人一周未必運動一次 [Link]

• CAPITAL - 港人健康意識調查：揭市民對AI健康管理興趣日增 [Link]

• Tasty Money – AI驅動「治未病」 30秒AI影眼底 及早發現55種健康風險 包括糖尿病、心血管疾病 [Link]

• Yahoo News Hong Kong - AI賦能健康管理 預防勝於治療 港人健康意識調查揭市民對AI健康管理興趣日增 [Link]

• 明報 - 許健生：健康數據代幣化的金融創新 [Link]

• ET Net - AI Empowers Preventive Healthcare Survey Report Sharing on Hong Kong People's Health Awareness [Link]

• Alpha Finance - 調查：市民對AI健康管理興趣日增 30秒AI眼底照相 即知55種健康風險 [Link]