Finance Mega Event PR Case Sharing: “Wealth Management Expo 2025”
- Prologue Editorial
- 3 days ago
- 5 min read
The “Wealth Management Expo 2025”, powered by Bank of China (Hong Kong) (“BOCHK”) and organised by Television Broadcast Limited (“TVB”) under the theme of “Driving Economic Momentum, Leading Trends with Mega Events” has been successfully held on 21 June 2025. The Expo has brought together leading figures from the government, business and financial sectors to provide in-depth analysis and share valuable insights into market trends through examining the international landscape, RMB internationalisation, the mega-event economy, as well as personal and business financial management.
The Expo was officiated by Mr. Paul Chan, GBM, GBS, MH, JP, the Financial Secretary of the HKSAR Government; Miss Rosanna Law, JP, Secretary for Culture, Sports and Tourism; and Mr. Stephen Chan, Deputy Chief Executive of BOCHK. Miss Rosanna Law also shared at the summit forum on how mega events catalyse Hong Kong’s economy. Other attending guests included Mr. Thomas Hui, JP, Executive Chairman of TVB and representatives from BOCHK.
Team Prologue is honoured to serve as the official PR agency for the Expo. We devise overall media strategies and detailed implementation plan, coordinate invitation and on-site reception for both Hong Kong and Mainland media, distill key media messages, prepare and blast press releases, and facilitate artist interviews. The event generated an impressive 455 media reports across local major outlets such as TVB, HOY TV, i-Cable, Now TV, Commercial Radio, and RTHK spanning news, finance, and entertainment sections. In addition to raising public awareness of personal and business wealth management, the campaign also highlighted the entrepreneurial journeys of BOCHK brand ambassadors Moses Chan and Natalie Tong.
“As a leading commercial bank rooted in Hong Kong for over a century, BOCHK fully leverages its regional advantages and integrated offerings to continuously enhance operational capabilities while delivering high-quality services. Apart from actively promoting green finance and inclusive financial development, BOCHK drives continuous innovation in fintech, accelerating its digital transformation. The Bank is committed to supporting Hong Kong in reinforcing its position as a global offshore RMB business hub, while deepening cross-boundary financial business within the Guangdong-Hong Kong-Macao Greater Bay Area.” — Mr. Stephen Chan, Deputy Chief Executive of BOCHK
Two forums were held in the afternoon, the opening forum was themed “Dissecting Economic Pulse and Exploring Opportunities in RMB Internationalisation,” featured Dr. Jianguang Shen, Vice President of JD.com; Dr. Rocky Tung, Director and Head of Policy Research for the Financial Services Development Council; Mr. Dong Tao, President of Spring Capital (Hong Kong) Limited and a renowned economist; and Mr. Jack Yang, RMB Business Executive Director of BOCHK, who engaged in an in-depth discussion on the various opportunities in the internationalisation of the RMB.
The Hong Kong SAR Government has been actively promoting the “Mega-event economy” in recent years, aiming to generate more business opportunities and attract more tourists through sports competitions, art exhibitions, largescale international events and conferences. The speakers of the summit forum themed “Mega Events as Economic Catalysts: Synergy of Sports, Arts, Culture and Tourism” are Miss Rosanna Law, JP, Secretary for Culture, Sports and Tourism; Mr. Wilfred Ng, GBS, MH, JP, Chairman of the Major Sports Events Committee; and Prof. Douglas So, BBS, JP, Chairman of the Board of M Plus Collections Limited, Chairman of the Advisory Committee on Built Heritage Conservation.
In addition, the Expo held five thematic workshops, where several experts dissected the latest trends in the global economy and markets for clients. The Expo not only gathered prominent figures from the political and business sectors but also featured the attendance of Best Actor Moses Chan and Best Actress Natalie Tong. BOCHK announced the appointment of both as its star brand ambassadors. During the Dialogue with the Best Actor and Actress session titled “From Film Set to Business Arena ─ Sharing on Personal Finance and Cross-Sector”, they both shared valuable insights and their entrepreneurship journeys.
Media Coverage Highlights:
Local News & Finance
TVB - 財富管理博覽‧現場｜陳茂波：本港金融制度穩健 支持內地企業出海 [Link]
Now 新聞 Now News - 羅淑佩：考慮調整紅館定位 可舉辦更多演唱會 [Link]
有線新聞 i-Cable News - 紅館定位擬調整 檔期改以表演優先 羅淑佩：確保實力團體有合理機會租用 [Link]
商業電台 Commercial Radio - 陳茂波：香港金融中心表現亮眼 是國際資金的安全港 [Link]
香港經濟日報 HKET - 陶冬：港需新增長引擎 不能只靠金融 [Link]
信報 HKEJ - 陳茂波:香港金融發展進入新階段 [Link]
大公報 Ta Kung Pao - 沈建光：港可開發離岸人民幣穩定幣 [Link]
文匯報 Wen Wei Po - 紅館擬改定位 盼多辦演唱會 羅淑佩：預留檔期予粵劇和長期演出項目 冀改善場地資源分配 [Link]
新華社 Xinhua News Agency - 陈茂波：香港国际金融中心让投资者感到安心和有信心 [Link]
南方都市報 Southern Metropolis Daily - 全球八成离岸人民币交易在香港处理：三方面发力巩固枢纽角色 [Link]
SCMP - Hong Kong Coliseum to hold more concerts after opening of Kai Tak Sports Park [Link]
The Standard - Culture Secretary announces major reforms for performance venues [Link]
CAPTIAL - 「財富管理博覽2025」圓滿舉行 驅動經濟新引擎 盛事引領新趨勢 [Link]
AAStocks - Paul Chan Expects HK to Become World's Leading Cross-border Asset Mgmt Center in 2-3 Yrs [Link]
Entertainment & Supplement
TVB - "【娛樂熱話】視帝陳豪Ｘ視后唐詩詠暢談營商理財之道" [Link]
HOY TV - 陳豪與陳茵微結婚12載 感恩兩人恩愛如昔｜ #娛樂新聞 ｜ #陳豪 #唐詩詠 ｜ HOY TV [Link]
星島娛樂 Sing Tao Entertainment - 陳豪與太太陳茵媺財政透明 : 佢嘅係私己錢，我嘅係大家錢 唐詩詠未能衝破心理關口舞台劇只穿內衣 [Link]
香港經濟日報 HKET - 明星理財｜陳豪以玩具基金教孩子儲錢 唐詩詠向MO學營商 [Link]
魔方全媒 MoreForms Media - [即場示範忍氣吞聲🤣]陳豪自稱同陳茵媺咁多年完全冇嗌過交 唐詩詠離巢轉攻舞台劇[Link]
文匯報 Wen Wei Po - 陳豪收入全歸太太顯擔當 [Link]
明報 Ming Pao - 陳豪為家庭付出所有 唐詩詠羨慕陳茵媺嫁好老公 [Link]
明報 OL Ming Pao OL - 陳豪視妻兒為全部 願付出所有 唐詩詠羨慕陳茵媺嫁好男人 [Link]
am730 – 唐詩詠穿內衣褲與朱柏謙演床戲好掙扎 陳豪陳茵媺結婚12周年情侶裝晒恩愛 [Link]
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