PR Campaign Case Sharing: “Jockey Club Collaborative Project for Inclusive Employment” Kick-off Ceremony and Market Fair 2025

(Front row) Officiating guests Chris Sun, Secretary for Labour and Welfare (middle) and Jackson Woo, Steward of The Hong Kong Jockey Club (5th left) with Imelda Chan, Head of Charities (Positive Ageing & Elderly Care, and Healthy Community), The Hong Kong Jockey Club (5th right); Fletch Chan, Commissioner for Rehabilitation, Labour and Welfare Bureau (4th left); David Ng, Assistant Director (Rehabilitation and Medical Social Services), Social Welfare Department (4th right); project partners and strategic partners of “Caring Employer” medal.

The “Jockey Club Collaborative Project for Inclusive Employment”, funded by The Hong Kong Jockey Club Charities Trust, was officially launched with a kick-off ceremony at D·PARK in Tsuen Wan on 2 May 2025. The event aimed to deepen public understanding of inclusive employment and brought together representatives from the government, business sector, community, and academia, fostering meaningful dialogue and exchange.

Team Prologue was honored to be entrusted with media liaison for the event, supporting media outreach, formulating comprehensive communication strategy, preparing and distributing bilingual media invitations and press releases, as well as welcoming media representatives at the opening ceremony. Following the event, the team arranged a feature interview, enabling the public to gain a deeper understanding of the positive changes brought about by the project for people with disabilities (PWDs), as well as their immense potential.

Chris Sun, Secretary for Labour and Welfare of the HKSAR Government, delivered a speech at the ceremony.

Chris Sun, Secretary for Labour and Welfare of the HKSAR Government, highlighted in his officiating speech that PWDs demonstrate outstanding abilities across various fields. He called on all sectors of society to recognise and appreciate their talents, and encouraged businesses to offer more employment opportunities, enabling PWDs to realise their full potential and foster an inclusive workplace. He also invited the public to actively participate in the Jockey Club Collaborative Project for Inclusive Employment Market Fair, as well as the “Caring Employer” medal and design competition under the Project and Labour and Welfare Bureau’s “Diverse Abilities．Inclusive Workplace Recognition Scheme”.

Jackson Woo, Steward of The Hong Kong Jockey Club, delivered a speech at the kick-off ceremony.

Jackson Woo, Steward of The Hong Kong Jockey Club, stated in his welcome speech that building a healthy community is one of the priority funding areas of the Club’s Charities Trust. The Club has all along been promoting the development of various types of rehabilitation services, and collaborating with different sectors to implement a variety ofprojects aimed at helping individuals in need integrate into the workplace. The “Jockey Club Collaborative Project for Inclusive Employment” synergises cross-sectoral efforts to enhance employment support for PWDs, providing them with greater opportunities for the future while promoting diversity, equity and inclusivity in the society.

Chris Sun, Secretary for Labour and Welfare of the HKSAR Government, visited the inclusive market fair after the kick-off ceremony and engaged with PWDs.

Almost 40 community partners were represented at the fair, including organisations, programmes and social enterprises that support PWDs. Their market booths offer visitors handmade arts and crafts, as well as packaged food and beverages prepared by PWDs.

 Feature interviews offered the public greater insight into  how “Jockey Club Collaborative Project for Inclusive Employment” supported  PWDs participants   realizing their strengths and opening up new horizons for their personal journeys.

Feature Interviews：

·       香港經濟日報 Hong Kong Economic Times C03 智力障礙無阻藝術天份 繪出不一樣的人生 [LINK]

·       香港經濟日報報章 Hong Kong Economic Times - 智力障礙無阻藝術天份 繪出不一樣的人生 [LINK]

·       TOPick - 正能量｜智力障礙無阻藝術天份 90後青年奪國際繪畫賽金獎成藝術導師 [LINK]

Event Media Coverage：

·      有線新聞i-CABLE - 馬會一連三日荃灣舉辦市集推動職場共融 [LINK]

·       點新聞 Dot Dot news - 孫玉菡：「愛心僱主」旨在幫助殘疾者就業　實現僱主僱員雙贏 [LINK]

·       星島日報 Sing Tao Daily - 馬會捐逾1.3億開展「賽馬會共融・知行計劃」 支援殘疾人士就業推動職場共融 [LINK]

·      明報 Ming Pao Daily News - 表揚職場共融 「愛心僱主」獎章可報名 [LINK]

·       文匯報 Wen Wei Po - 孫玉菡：「愛心僱主」旨在幫助殘疾者就業　實現僱主僱員雙贏 [LINK]

·       The Standard - Jockey Club Collaborative Project for Inclusive Employment encourages disability workplace inclusion [LINK]

·      新浪香港 SINA HK - 「愛心僱主」獎章接受報名 [LINK]

·       巴士的報 bastillepost - 賽馬會撥捐逾1.3億港元推出「共融・知行計劃」 助力職場共融 [LINK]