Media Pitching Case Sharing: HK Inter-School Choral Festival 2025 Virtual Choir

Partnered with Mind HK and ELIAS, infusing positive energy with music and caring students’ mental health

In recent years, the emotional and mental health of school children has drawn increasing public concern, and many students inevitably face new environments and pressures as the school year begins. The Hong Kong Inter-School Choral Festival (HKICF), organised by The Hong Kong Virtuoso Chorus (HKVC), invited Mind HK to be the partner for the Virtual Choir Project and Every Life Is A Song (ELIAS) as a supporting organisation this year. Together, ELIAS’s co-founders – renowned composer Ms. Vicky Fung and lyricist Professor Chow Yiu Fai – created the theme song “We Sing,” a heartfelt anthem that authentically expresses the voices and emotions of young people and raises public awareness towards mental health of youth. Just before school year began, the Project held its Virtual Choir Premiere Screening and choir performance, with Mr. Cheuk Wing Hing, GBS, JP, Deputy Chief Secretary for Administration of the HKSAR and Professor Chan Ka Leung, SBS, JP, Choh-Ming Li Professor of Medicine and Therapeutics and the Director of the Centre for Gut Microbiota Research at The Chinese University of Hong Kong, as the officiating guests to cheer for the students.

Group photo of the HKICF 2025 Virtual Choir Premiere Screening and choir performance.

Now in its fourth year, the Project has attracted 48 schools and more than 2,000 primary and secondary students and community choirs to take part. Building on last year’s premiere, team Prologue has again overseen media relations for the HKICF 2025 Virtual Choir campaign, coordinating media reception and press release distribution of the premiere screening event and arranging feature interviews.

In addition to recording videos of the theme song on campus, HKICF has blended in educational components related to mental health, including a focus group in the ideation stage. The Project successfully recruited 12 young people for the focus group to engage in in‑depth conversations with ELIAS co‑founders Ms. Vicky Fung and Professor Chow Yiu Fai in late October last year, to better understand young people’s views on mental health and ensure the piece resonates more closely with their inner voice.

Mr. Cheuk Wing Hing, GBS, JP, Deputy Chief Secretary for Administration of the HKSAR.

Professor Chan Ka Leung, SBS, JP, Choh-Ming Li Professor of Medicine and Therapeutics and the Director of the Centre for Gut Microbiota Research at The Chinese University of Hong Kong.

While HKICF actively promotes choral education, it also hopes to educate students to care about social needs, including mental health issues and to give choral singing a deeper meaning. HKICF brought together many schools across Hong Kong to participate in the project, allowing different voices to be heard through the song, and telling students that no one is left behind in their emotional journey.

Mr. Suen Shing Yu, Chairman of The Hong Kong Virtuoso Chorus (HKVC).

《We Sing》

Music | Ms. Vicky Fung

Lyrics | Prof. Chow Yiu Fai

Arranged by | Mr. Chris Cheung

Music Video：https://youtu.be/PFf_jtGf2es?si=KpFNaGphovSsXrTv 

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「趁着陰，微涼 陪你放低彎太陽 趁著蟋蟀翱翔 陪我送走黑月亮 聽著祝福悠揚 營建暖的四面牆 唱著青春延長 馳騁闊的公路上」

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ELIAS’s co-founders – renowned composer Ms. Vicky Fung (centre) and lyricist Professor Chow Yiu Fai (right) – were sharing their creation of the theme song “We Sing”.

Feature Interviews and Media Coverage Highlight：

• 香港經濟日報 HKET：藝術總監兼指揮劉灝顯逆向思維 倡不分勝負 享受合唱的力量 [Link]

• China Daily: Every life is a song: Vicky Fung's journey from the courtroom to community | Girl City 一個人一首歌 ｜ 馮穎琪  [Link]

• 低聲道The Voice 1：周耀輝新作《唱我地》關注青少年精神健康：千祈唔好睇小佢哋承受嘅壓力 [Link]

• 低聲道The Voice 2：【粵語詩歌Cover】《當你走到無力》 《安靜》｜香港校際合唱節藝術總監劉灝顯分享 [Link]

• 低聲道The Voice reels: [Link] 

• 東方日報 Oriental Daily News：開學前打氣 逾2000人線上大合唱 [Link]

• healthyD Facebook: [Link]

• am730: 香港校際合唱節2025線上合唱團 關注學童精神  [Link]